Service Ventures, an independent investment arm of Service Credit Union, has officially launched to help the credit union improve its own members’ experience while also boosting innovation across the credit union industry.

Service Ventures, the credit union said, plans to invest in solutions that empower credit unions to deliver exceptional member experiences. The firm seeks partnerships with startups that “share a commitment to enhancing service, accessibility and operational excellence” among all credit unions, Service CU said.

In its early stage, Service Ventures has already made strategic investments in several innovative companies, Service CU said, including member engagement platform Larky, deposit management solution Modern FI CUSO, conversational AI assistant Posh AI, and wealth technology company WealthCabinet.

Service Ventures is led by general partner Brian Regan. Before joining Service Ventures in 2024, Brian co-founded Strake, a cloud optimization company. Prior to that, Brian worked for VMWare’s Security Business Unit, where he focused on mergers and acquisitions, partnerships and business planning initiatives.

“Service Ventures will fuel the next generation of companies that help credit unions better serve their members,” Regan said in a statement. “We’re focused on ethical, member-first solutions and are excited to bring visionary founders into the fold of opportunity within the cooperative banking space.”