NEREN, the MLS that serves New Hampshire, has rebranded itself as Prime MLS. 

Serving over 12,000 subscribers across New Hampshire, Vermont, Maine, Massachusetts, Rhode Island, Connecticut and New York, the company made the name change last month. 

“The word ‘prime’ has been part of our DNA for a long time,” Chad Jacobson, CEO of PrimeMLS, said I a statement. “We have been the prime model of collaboration within the MLS industry for decades – home to more than two dozen local Realtor organizations. And now our name no longer ties us to a geographic location, but instead embodies our desire to be the best at what we do – and that’s taking care of our subscribers to help them succeed in their businesses,” he added. 

With the MLS industry changing, Jacobson said that PrimeMLS is embracing its new brand to find ways to serve its members better, which begins with unlocking geographic boundaries. 

“Our new name PrimeMLS raises the bar, and we will live up to its promise by delivering pristine data in all of our markets along with the products and services our subscribers need to not only survive market shifts but help them thrive,” he said.