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Low-Fee Brokers Look Increasingly Appealing

by Lew Sichelman | Jun 22, 2025 | Industry News, Opinion, Residential Real Estate

Selling your house doesn’t need to cost as much as most agents charge. How does 1 percent of the selling price grab you? Or a flat fee of around $500? That’s what low-fee brokerages charge. And of late, they’ve become attractive alternatives to traditional agents,...

Celebs Help Sell Houses, Loans

by Lew Sichelman | Jun 15, 2025 | Banking & Lending, Industry News, Residential Real Estate, This Week's Paper

In a billion-dollar Homes.com ad campaign, Dan Levy and Heidi Gardner travel around the country collecting local data for the listing portal, with the catch line “We’ve done your home work.” It’s the largest real estate ad buy in history, designed to draw would-be...

Unhappy Agents Voice Concerns

by Lew Sichelman | May 12, 2025 | Industry News, Opinion, Residential Real Estate

Real estate agents are an unhappy bunch these days, mainly because of money. According to the surprisingly candid results of a survey delving into agents’ psyche by the Redfin brokerage firm, half expect their fees to fall in the coming months. Also, 1 in 7 agents...

The Green Mirage Sweeping America

by Lew Sichelman | May 5, 2025 | Industry News, Opinion, Residential Real Estate

Perhaps you’ve heard the term “greenwashing,” which refers to the practice of falsely claiming a product is environmentally sound. Now comes Green Mirage: a mortgage-relief scam identified as a particularly concerning threat by the Federal Communications Commission....

Planning Is Key for Senior Homeowners

by Lew Sichelman | Apr 29, 2025 | Industry News, Opinion, Residential Real Estate

Survey after survey has shown that seniors have a strong desire to remain in their homes until they pass. But some will eventually experience a life event that will alter their thinking. Maybe they won’t be able to maintain their abodes like they used to, either...
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