Celebs Help Sell Houses, Loans
In a billion-dollar Homes.com ad campaign, Dan Levy and Heidi Gardner travel around the country collecting local data for the listing portal, with the catch line “We’ve done your home work.” It’s the largest real estate ad buy in history, designed to draw would-be...Unhappy Agents Voice Concerns
Real estate agents are an unhappy bunch these days, mainly because of money. According to the surprisingly candid results of a survey delving into agents’ psyche by the Redfin brokerage firm, half expect their fees to fall in the coming months. Also, 1 in 7 agents...The Green Mirage Sweeping America
Perhaps you’ve heard the term “greenwashing,” which refers to the practice of falsely claiming a product is environmentally sound. Now comes Green Mirage: a mortgage-relief scam identified as a particularly concerning threat by the Federal Communications Commission....Planning Is Key for Senior Homeowners
Survey after survey has shown that seniors have a strong desire to remain in their homes until they pass. But some will eventually experience a life event that will alter their thinking. Maybe they won’t be able to maintain their abodes like they used to, either...This Week’s Paper: Digital Edition
