The Green Mirage Sweeping America
Perhaps you’ve heard the term “greenwashing,” which refers to the practice of falsely claiming a product is environmentally sound. Now comes Green Mirage: a mortgage-relief scam identified as a particularly concerning threat by the Federal Communications Commission....Planning Is Key for Senior Homeowners
Survey after survey has shown that seniors have a strong desire to remain in their homes until they pass. But some will eventually experience a life event that will alter their thinking. Maybe they won’t be able to maintain their abodes like they used to, either...The Least Effective Way to Brand Your Real Estate Business: Your Name
In today’s market driven by AI search, short-form video marketing and shifting consumer expectations, effective branding is the cornerstone of building a thriving real estate business. If you rely only on your name, a logo and a tagline, your brand is already drowning...
NH Agents Anticipate New NAR Pocket Listings Policy
The National Association of Realtors’ new compromise policy on pocket listings doesn’t look like it’s going to end the feud over when seller agents must post their listings on multiple listing services. A number of New Hampshire real estate industry players, including...Don’t Pocket Those Listings
A new rule regarding listing houses for sale allows sellers to opt out of placing their homes into their local multiple listing service, the idea being to give their agents extra time to peddle the place within their own companies and their networks of potential...This Week’s Paper: Digital Edition
