Opinion
40-Year Listing Firm Run Out of Business
Remember the company that was offering homeowners a few thousand dollars in exchange for the right to list their homes any time in the next 40 years?
It’s Not All Bad for Buyers
Now might not be the best time to buy a house. But if you are a member of the must-buy group, fear not: the inventory of houses for sale hasn’t been this large since 2019.
Low-Fee Brokers Look Increasingly Appealing
Selling your house doesn’t need to cost as much as most agents charge. How does 1 percent of the selling price grab you? Or a flat fee of around $500?
Why Marketing Your Listings to Other Agents Still Wins Deals
You have just taken a new listing and plan to market it directly to consumers in print, on the web and on social media. Almost no one, however, has a game plan to market to other agents.
Unhappy Agents Voice Concerns
According to the surprisingly candid results of a survey delving into agents’ psyche by the Redfin brokerage firm, half expect their fees to fall in the coming months.
The Green Mirage Sweeping America
A deceptive calling campaign is sweeping the country, costing homeowners hundreds of thousands of dollars in mortgage fraud, according to a federal watchdog.
Planning Is Key for Senior Homeowners
Survey after survey has shown that seniors have a strong desire to remain in their homes until they pass. But some will eventually experience a life event that will alter their thinking.
The Least Effective Way to Brand Your Real Estate Business: Your Name
If you rely only on your name, a logo and a tagline, your brand is already drowning in a sea of online and offline noise. Even if you’ve established your own name as a brand within your market area, you’re still missing out.
Don’t Pocket Those Listings
Do you really want to withhold your property from the widest possible audience just to give your agent a chance to bank the entire commission, or at least keep the payday in-house?
This Real Estate Agent Went FSBO
This agent – licensed in another state – sold his parent’s home in a highly sought-after area in the Maryland suburbs of Washington, D.C., for $100,000 over the asking price, but regrets his decision.