Celebs Help Sell Houses, Loans
In a billion-dollar Homes.com ad campaign, Dan Levy and Heidi Gardner travel around the country collecting local data for the listing portal, with the catch line “We’ve done your home work.” It’s the largest real estate ad buy in history, designed to draw would-be...
Rejected for a Home Loan? Don’t Give Up Yet
Nothing is more devastating to homebuyers than to search for months and finally find the place they want, only to be rejected by their chosen lender. But it happens. Roughly 1 in 10 loan applicants are turned down, according to the latest statistics. If you are one of...
Amazon’s Mission: Getting a Key to Your Apartment Building
Amazon is tired of ringing doorbells. The online shopping giant is pushing landlords around the country – sometimes with financial incentives – to give its drivers the ability to unlock apartment-building doors themselves with a mobile device. The service, dubbed Key...Testing the Market Could Be Costly
Home sellers have made a killing over the past year, as buyers outbid one another on practically every property that comes to market. In fact, sellers have made so much money – in some cases, hundreds of thousands over their original asking prices – that some...Hidden Referral Fees Could Cost You
Most professions restrict the payment of referral fees. But they run rampant, and are somewhat controversial, in real estate. According to the latest report on the inner workings of the industry from the Consumer Federation of America, these fees can go as high as 50...This Week’s Paper: Digital Edition
